Joel Dinerstein

writer & professor
race, music & cool

CONTACT:

Cooling the planet down

December 31, 2018

This is the best activist slogan for climate change I’ve seen — admittedly, I’m biased — and it seems to have originated as an ad campaign from Stonyfield Yogurt. If so, good on them. And so it shall be my new mantra, as phrase and image: to visualize this Cool Earth rising. Happy 2019 from New Orleans.

Joel Dinerstein is the author of three books on cool, including the first history of the concept (The Origins of Cool in Postwar America), the first major exhibit of cool icons (American Cool), and a corporate history, Coach: A Story of NY Cool. My TED Talk, entitled "Why Cool Matters," can be found on YouTube. I am also the author of the award-winning Swinging the Machine, a theory of swing-era jazz and technology, and Jazz: A Quick Immersion, a short history and listening guide.

I am a cultural historian and Professor of English at Tulane University, and hold a Ph.D in American Studies from the University of Texas @ Austin.

In 2014, I curated the exhibit American Cool at the National Portrait Gallery in Washington DC. American Cool featured 100 cool icons and 100 photographs, and it was based on my historical research.