Joel Dinerstein

writer & professor
race, music & cool

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Can Joe Biden Ever Be (Made) Cool

May 24, 2020

Since young people made Bernie Sanders and #TheNotoriousRBG cool, can it happen for Joe Biden? A difficult task, surely, but someone should be working on it — after all, it’s only the free world that’s at stake.. So I published my first piece on Medium.com on the possibility of a Biden brand.

Joel Dinerstein is the author of three books on cool, including the first history of the concept (The Origins of Cool in Postwar America), the first major exhibit of cool icons (American Cool), and a corporate history, Coach: A Story of NY Cool. My TED Talk, entitled "Why Cool Matters," can be found on YouTube. I am also the author of the award-winning Swinging the Machine, a theory of swing-era jazz and technology, and Jazz: A Quick Immersion, a short history and listening guide.

I am a cultural historian and Professor of English at Tulane University, and hold a Ph.D in American Studies from the University of Texas @ Austin.

In 2014, I curated the exhibit American Cool at the National Portrait Gallery in Washington DC. American Cool featured 100 cool icons and 100 photographs, and it was based on my historical research.